* Engagement Is Rational, Not Attitudinal

When performance drops under pressure, disengagement usually follows.

This is where many leaders make their most damaging mistake:

• they treat disengagement as an attitude problem.

In reality, disengagement under pressure is often a rational response to ambiguity.

• When priorities constantly shift…
• When yesterday’s urgent work is forgotten today…
• When effort isn’t recognised or protected…

People don’t disengage because they don’t care.

They disengage because effort appears to be punished and caring feels unsafe.

Commitment disappears when ownership carries risk but no reward.

If you want engagement back, don’t start with motivation.

Start with clarity, consistency, and trust.

Execution improves when people believe their effort actually leads somewhere. ________________________________________